Exposure of the skin to sun, wind, and other environmental
and lifestyle factors leads to skin aging - loss of moisture, elasticity,
skin tone and texture as the degradation of certain skin proteins takes
place. Further, published medical studies show the ability of cells to
repair the damage by synthesizing replacement elastin declines with age.
Developments in the field of molecular biology
now make it possible to produce human tropoelastin in transgenic plants.
To date, human tropoelastin has not been available as a cosmetic ingredient
and human tissue is not used as a source of hydrolyzed elastin.
DermaPlus’ introductory cosmeceutical product, based on the human elastin precursor tropoelastin, is the first to address these issues of declining skin quality and the body’s inability to repair it, with its topical, plant-based and personalized solution.
DermaPlus's products and processes offer significant advantages:
- A truly water soluble and intact protein
- Higher skin absorbency
- A lesser chance of reaction as the Dermaplus product is compatible with the biochemistry of the human skin
- Ability to be incorporated in the tissue matrix through cross-linking and it is
- More esthetically acceptable than most cosmeceuticals on the market.
KERATIN
Exposure of the hair to sun, wind, and modern hair styling techniques
imparts significant damage to hair proteins. As damage accumulates, a
loss in body results in poor compatibility of the hair, breaking, increased
electrostatic charging, and generally poor appearance.
Study shows that ideal hair treatment products would tailor the type of intact keratin used to match the hair keratins in a specific individual’s hair, or reproduce the keratin proteins of hair with desirable characteristics. We envision launching aDermaPlus will launch a second, Keratin-based hair product line, based on the DermaPlus genomic approach,
DermaPlus will launch a second Keratin-based hair product line based on the DermaPlus genomic approach within a year after the first product reaches the skin care market.